Over the past few years there has been unprecedented growth in mobile commerce. Researchers say that 9 out 10 British shoppers now use their smartphone to do online shopping. There is a real urgency for retailers to react to this growth to meet the needs of consumers, or end up drastically falling behind to competitors.
Understanding the customer journey in affluent countries is getting more and more complex. Nowadays consumers are leaning towards a new trend: click and collect! As we covered before, click and collect is a fairly new concept that retailers will have to adopt to stay ahead of the competition. Research from retail experts suggests that consumers who use click and collect do not want to spend time in-store, even to collect online orders. Placing click-and-collect pickup in the back of the store doesn’t necessarily offer the level of convenience that customers want.
Retailers should focus on providing more options for shoppers to pick up their deliveries, from a variety of different locations. Parcelly facilitates this need, operating a network of collection points that allows retailers to offer a greater degree of convenience to their customers. E-commerce integration, in-store management, push notifications are some of the benefits that Parcelly offers to its clients.
If you are a retailer looking to offer convenience to your customers, Parcelly now offers an app based click and collect solution which allows online shoppers to collect their parcels from a trusted local store. The locations include convenience stores, gyms, pharmacies and other businesses that open every day, with some of them open 24/7. There are now more than 250 Parcelly locations across the UK offering shoppers an alternative to home delivery.
Retailers need to make the consumer’s experience convenient, simple and enjoyable. This means retailers need to think mobile as consumers’ demand to shop from their smartphone is growing rapidly.