This year's 'Parcel Peak Season' is just around the corner... Are you ready for the rush?
The Christmas period has always been a key time for retailers in particular, but the import of Black Friday from the U.S and its subsequent introduction of Cyber Monday in the U.K has brought a huge increase in online shopping activity over the past few years, making the last quarter the busiest and craziest period of the year for retailers, whilst driving mass compression of sales activity into one single weekend.
Peak 2015 saw an exponential growth of online sales and click&collect activity, with private individuals choosing to shop online rather than in-store, and a 22.5% of total orders of multi-channel retailers completed via click&collect options.
Peak 2015 marked the tipping point for online vs in-store sales, with e-commerce sites for the first time being the preferred place to shop during this period
— IMRG, Planning for Peak 2016 Report
It’s no secret that click&collect has become a key fulfilment option in the UK, especially during high volume shopping periods. But whilst representing an easy and convenient service for customers who enjoy the upside of shopping in the comfort of their own home, at work or on the go, the downside is having to wait for the parcel to arrive or alternatively to cope with a plethora of varying click&collect locations depending on the online retailer's existing fulfilment system. From a B2B perspective this significant increase in volume of parcel deliveries during high peak seasons poses a massive logistical challenge, whereby parcel returns, failed and re-delivery attempts pose a substantial strain on resources, traffic systems and air quality.
With a network of over 650 carrier and retailer agnostic click&collect locations across the UK, Parcelly is prioritising customer convenience by putting control back in the hands of consumers. Our innovative smartphone app is designed to enable seamless delivery of online purchases whilst providing superior customer experience. Online shoppers are enabled to collect their purchases at a Parcelly location next to their home, office or wherever is most convenient for them, regardless of the online retailer they buy from or the carrier that delivers it.
Parcelly's new advertising campaign is going live on September 26th
Parcelly is ready for the 'Parcel Peak Season 2016'! Watch out for our new Out of Home campaign going live on Monday 26th October throughout London.